In 2030, Volkswagen (VOWG_p.DE) intends to introduce 25 electric car models under its group brands in North America. However, Pablo Di Si, president of Volkswagen’s North American business, told Reuters on Thursday that the company is prepared to make adjustments as the market changes.
Before giving a lecture on the grounds of the Chicago Auto Show, Di Si stated in a video interview that “when I look at the data from January, the (EV) segment continues to grow.” According to him, the percentage of electric vehicles sold in North America in January was 8.5%, an increase from less than 8% the previous year.
Di Si did note that the rate of increase is decreasing. To boost EV use, more funding for charging infrastructure and ongoing government support are required.
Along with other manufacturers, General Motors (GM.N) and Ford (F.N) have reduced their investments in electric vehicles due to the slowing rise in demand.
Volkswagen intends to expand its lineup of electric vehicles in the US. According to Di Si, the ID.7 sedan and the ID.Buzz electric minibus, which are expected to go on sale later this year in the US market, won’t sell in large quantities.
SUVs are the most popular vehicle class in the US market. Volkswagen is working to increase sales of all of its brands in the US by 2030 by creating larger and midrange electrified SUVs.
Di Si declared, “We have them approved.”
In 2026, the Volkswagen group plans to add American-made SUVs sold under the resurrected Scout brand to its inventory of electric vehicles in North America.
With the introduction of the ID.4 small electric SUV to the market in 2022, Volkswagen’s North American EV plan got off to a slow start. Sales of the ID.4 increased to 37,789 units in the United States last year, placing it slightly ahead of Hyundai’s (005380.KS) new tab Ioniq 5 EV and behind Tesla’s (TSLA.O), opens new tab Model Y and Model 3, GM’s Chevrolet Bolt, and Ford’s Mustang Mach-E.
According to Di Si, the VW brand will try to capitalize on updated ID.4 models this year, which will have better infotainment systems, a greater driving range, and eligibility for $7,500 in us.
Model Y SUVs made in the United States are eligible for a $7,500 tax credit. But according to data on government websites, rival vehicles from Ford, GM, and Hyundai don’t.
