Apple (AAPL.O) launches a new tab that ends Having had a 20% market share in 2023, Samsung Electronics (005930.KS) begins a new 12-year run as the world’s top smartphone vendor. This information comes from data provided by International Data Corp.
As of the end of the year, Samsung held a 19.4% market share, ahead of Oppo, Transsion, and China’s Xiaomi (1810.HK), according to preliminary statistics from IDC’s Worldwide Quarterly Mobile Phone Tracker.
The shift in rankings follows a challenging year in which high inflation and wider macroeconomic uncertainties caused people to replace their smartphones more slowly.
The world’s largest smartphone market, China, has seen a slower-than-expected rebound, which has had a negative impact on global phone sales.
Only Transsion and Apple had an increase in shipments among the top five brands in the previous year, when the market fell 3.2% to 1.17 billion units and reached a ten-year low.But in China, low-cost Chinese manufacturers and a resurgent Huawei are putting pressure on Apple. To entice customers, the iPhone manufacturer is providing exceptional discounts of up to 5% on some models within the nation.
